The insurance landscape is evolving at an unprecedented pace. For agencies, MGAs, and carriers, the pressure to be faster, smarter, and more efficient has never been greater. The key to thriving in this new era isn't a secret – it's connectivity. But what does effective agency-carrier connectivity look like in 2025?
To answer this, Ivans surveyed over 700 industry professionals to uncover the most critical trends, technologies, and strategies shaping the future of insurance partnerships.
Why "Good Enough" Tech Is No Longer Good Enough
As agencies seek real-time, actionable insights, streamlined workflows have become non-negotiable. The carriers who win embed powerful capabilities directly into their partners' systems. They understand that reducing friction in core processes like quoting, submissions, and servicing gives them a strong competitive advantage.
In our full 2025 report, we examine the data behind the industry's biggest challenges, but one resounding theme emerges: smart, seamless connectivity is the ultimate game-changer.
Sneak Peek
Top 3 Factors in Choosing a Carrier Partner in 2025
While our complete analysis covers the entire spectrum of carrier selection criteria, our survey revealed a clear hierarchy of what agents and MGAs value most today. Here are the top three factors that determine who they choose to do business with:
1
Superior Product Offerings
It all starts here. Year after year, having the right innovative, well-priced, and market-aligned products gives agencies the competitive edge they need to win business.
Our report explores which product lines are in the highest demand and how carriers can better align their offerings.
2
Service That Stands Out
This is where loyalty is built. Trust is established when an agency knows it can count on responsive, empathetic, and solutions-oriented service.
We unpack what "great service" truly means in a digital-first environment.
3
Tech That Makes Workflows Easier
Coming in as a critical priority, agencies are demanding technology that eliminates friction.
From real-time quoting and seamless policy updates to integrated claims, the right tech stack boosts efficiency and fuels growth.
Unlock the Full Insights to Gain a Competitive Edge
These top three factors are just the beginning. The complete 2025 Agency-Carrier Connectivity Trends Report provides the data-driven insights you need to refine your strategy, including:
- The growing importance of policy download capabilities and personal lines rating.
- Crucial agent considerations around commercial quoting, digital inquiry, and transparent claims communication.
- The role of automated direct bill commission statements in strengthening relationships.
- Actionable steps to leverage your tech stack and become an indispensable industry partner.
Don't get left behind. Understand the trends that are defining the future of insurance. Ready to transform your partnerships? Download your free copy of the 2025 Ivans Agency-Carrier Connectivity Trends Report today!