American Specialty Selects IVANS to Drive Digital Distribution Strategy
March 01, 2018
Leading Program Administrator leveraging IVANS Markets to better communicate appetite to target markets
Tampa, FL – March 1, 2018 - IVANS, a division of Applied Systems, today announced that American Specialty has selected IVANS Markets to support its national growth strategy. IVANS Markets will enable American Specialty to market its products more effectively and reach agents with the right risks for their business.
“Our growth strategy relies on agents being aware of our appetite when they need to submit new and renewal business,” said Drew Smith, president of American Specialty Insurance & Risk Services, Inc. “IVANS Markets will enable us to reach more agents so we can expand our distribution footprint and drive more profitable business.”
IVANS is the insurance industry’s exchange connecting insurers, MGAs, and agencies. IVANS Markets provides insurers and MGAs an industry-first application to instantly communicate appetite and identify new business opportunities with agencies. Leveraging this digital channel also reduces dependency on time-consuming, manual steps traditionally used to communicate appetite. IVANS Markets directs more in-appetite submissions into your pipeline to drive growth and profitability.
“Providing more specialized coverage, Program Administrators often are challenged with finding agents who are looking for their specific appetite,” said Brian Wood, vice president of Market Appetite, IVANS Insurance. “IVANS Markets will enable American Specialty to market their appetite to the largest digital network of more than 30,000 independent agencies, providing the ability to more effectively target their marketing efforts to drive premium growth.”
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IVANS, a division of Applied Systems, is the insurance industry’s exchange connecting insurers, MGAs, agencies, and the insured. IVANS cloud-based software automates the distribution and servicing of insurance products. For more than 30 years, IVANS innovation and expertise has connected 30,000 independent insurance agencies and 380 MGA and insurer partners to enable millions of people to safeguard and protect what matters most in people’s lives.