In the fast-paced world of insurance, staying ahead means embracing change. At Ivans, we’re not just observing these shifts from the sidelines; we're rolling up our sleeves and diving straight into the heart of industry transformation. This year, we surveyed nearly 1,500 agencies, carriers, and MGAs to get the pulse on the latest trends in agency-carrier connectivity. Every year, our Connectivity Survey zeroes in on what agents and carriers need from technology, delineating the gaps and spotlighting the strategies to bridge them. Here's your inside look at the crucial findings from the 2024 Ivans Connectivity Survey.
Digital connectivity isn’t just a nice-to-have; it’s the lifeblood of modern agency operations.
Agencies ranked the most critical digital connectivity to have in order of importance:
We're seeing a movement toward seamless digital pathways intertwined with the irreplaceable power of human connections. So how does 2024 shape up in the world of agency-carrier connectivity?
Our survey data vividly illustrates the types of insurance lines that agents want to see supported by download functionality:
Carriers are proactively seeking new, quality agency partnerships to broaden their horizons:
76% of carrier respondents expressed intentions to appoint new agencies. There’s robust demand for quality partnerships that can fuel mutual growth and innovation.
Carriers are tapping into diverse methods to pinpoint and appoint new agencies. The top five methods, as revealed in our survey, include:
- Attending industry tradeshows/events
- Partnering
- Search engines (Google, Bing, etc.)
- Colleagues
- Data service providers
The 2024 Ivans Connectivity Survey underscores the transformative potential of digital solutions in our industry. Agents and carriers alike can achieve unprecedented efficiency, superior service delivery, and stronger strategic partnerships by addressing existing disconnects and leveraging technology. Embracing digital connectivity isn't just crucial – it's imperative for becoming the industry's preferred partner in this era of rapidly advancing technology. View the full report to dig deeper into the latest trends and insights from the 2024 Ivans Connectivity Survey. Stay ahead, stay informed, and let’s drive success together in our continuing insurance endeavors.