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Industry Trends

2 Minute Read

How AI is Changing Insurance Servicing Processes

Published: July 17, 2025

Adam Denninger Headshot

By: Adam Denninger

 
 
 

Let’s explore how artificial intelligence (AI) is starting to shake up the insurance industry in processes like underwriting and servicing. Insurance carriers still rely on outdated systems, forcing them to piece together manual processes with old underwriting tools while trying to meet modern customer experience expectations. Integrating older tools presents a significant challenge and is a major reason some insurance companies are slow to adapt. AI-powered solutions help streamline various functions, especially in underwriting processes, claims management, and risk assessment.

What Makes AI Such a Game-Changer?

Traditional underwriting decisions involve digging through multiple data sources, like medical records for life insurance or financial metrics for other policies. No matter how skilled, humans can only process so much information before things get overwhelming, especially when faced with the sheer scale of datasets. AI underwriting tools, on the other hand, use algorithms to cut through the clutter. It’s not just about predictive modeling anymore; AI models are getting smart enough to make real-time decisions by analyzing risk factors, risk profiles, and customer behavior.

Generative AI is impressive, too, but this isn’t the type of AI transforming operations in the world of insurance underwriting. That’s where agentic AI comes in, capable of handling complex processes end-to-end and making better underwriting decisions faster. It’s like having a super-smart assistant who can sift through the noise.

How Is AI Used in Insurance?

You’ll find AI-driven solutions in nearly every corner of the insurance industry. Insurance companies use AI technologies like machine learning to foster better customer experiences with chatbots. It is like Siri for policyholders. These conversational tools can handle inquiries on insurance claims and guide customers through processes like claims processing or fraud detection and reduce response times.

AI-powered automation is also a big deal for risk management. Whether it’s calculating risk scores for policy pricing or using responsible AI to ensure fairness in how insurance companies assess risk appetite, these tools are reshaping how insurers do business. Since everything is moving toward data-driven decision-making, the use of AI keeps expanding. Insurtech startups, for example, are leveraging large language models to create modern technologies that make insurance policies smarter and easier to manage.

The Legacy Platform Integration Challenge

Building AI systems that work well with legacy platforms often requires more effort than anyone wants to admit. This is why AI-based solutions sometimes hit a wall: the infrastructure isn’t ready for them yet.

When carriers invest in modern tech stacks and AI-powered technology, the payoff includes better streamlined claims management, improved fraud detection, and boosted efficiency across the board. As these technologies advance, insurance underwriting becomes less manual and more AI-driven, which benefits everyone from actuaries to policyholders.

Where’s All This Heading?

AI is reshaping how financial services work; the insurance sector is no exception. Pricing models tied to risk assessment, predictive modeling for fraud detection, and automation for claims processing are just the start. AI tools are here to simplify workflows and help insurers make smarter, data-backed decisions. The more AI solutions can streamline the backend processes, the better off the entire industry and its customers will be.

Sure, there’s still room for improvement, especially regarding ensuring responsible AI practices and ethical use of datasets. But we’re heading in the right direction. If you’re navigating the world of insurance, understanding how AI-powered technologies work can help you find solutions that make sense. Don’t let the complexities faze you. At insurtechs like Capgemini and Ivans, we’re here to guide you every step of the way.

  • Adam Denninger Headshot

    Adam Denninger

    Chief Operating Officer, Hiscox

    Adam has 20+ years' experience creating and delivering solutions at the intersection of business and technology.